Media Manager

  • Discovery Communications
  • New York City, NY
  • Mar 20, 2019
Marketing

Job Description


Discovery Communications


Requisition ID 22426
{}Career Category Marketing & Communications
Posted Date 2019-03-18

Location US-NY-New York City
Type Company Employee Full-Time

Position Summary:


Our Team
The Media Strategy & Analytics team acts as an internal media agency that handles the strategy, buying, execution, and reporting of all media vehicles with the goal of driving multiplatform viewership of Discovery Inc's TV networks and TV Everywhere streaming services (Discovery, TLC, HGTV, Food Network, etc.), along with subscriptions to their direct-to-consumer digital products (Motor Trend and GOLFTV).

The Role
This role is a position within the Media Strategy and Analytics team, specifically within the Paid Acquisition Strategy pod. S/he will be responsible for developing media plans that are strategic and data-driven, with the goal of efficiently acquiring user to Discovery's TV Everywhere (TVE) products.



Responsibilities:


1. Oversee the development, execution, and analysis of TVE paid acquisition campaigns that will primarily run across SEM, paid social, and programmatic.
2. Identify and test new customer acquisition opportunities to improve performance and reduce cost per install (CPI) to efficiently grow the user base of the TVE platforms.
3. Collaborate with cross-functional TVE teams to ensure paid acquisition efforts align and are lockstep with the larger TVE promotional strategy.
4. Collaborate with internal and external teams to build LTV models and campaign reports to track spending, performance, and ROI.
5. Report and present strategic insights that can be leveraged across the team such as best performing messaging and audiences. This includes the constant collaboration of structured A/B tests with paid media campaigns.
6. Work closely with the internal Investment/Buying team to ensure campaigns are executed flawlessly and are optimized towards the campaign goal. This includes creative asset delivery/trafficking and the implementation of the necessary campaign tracking and tagging.
7. Responsible for staying up-to-date on emerging trends and technologies - particularly across paid performance marketing vehicles.



Requirements:


* 5+ years of experience in relevant field (digital media buying, performance media/marketing, direct response).
* Solid foundational understanding of media concepts, terminology, and bid-based buying models.
* Experience working with conversion tracking and mobile marketing attribution partners (such as Kochava) and also digital reporting tools (such as Google Analytics, Adobe) is required.
* Experience and understanding of paid social, programmatic, and SEM buying platforms (demand side platforms, Google Ads/AdWords, Facebook Business Manager, etc.) is required.
* Understanding of paid digital streaming and subscription ecosystem is a plus.
* Self-starter, highly motivated, positive demeanour, excellent communicator, and able to thrive in a fast-paced environment.
* Reasonable availability to respond to requests and monitor/optimize campaigns outside normal business hours as needed.
* Polished professional with excellent interpersonal communication skills.
* Strong analytics skills are a must.
* College degree required.
* Must have the legal right to work in the United States.

new york, nyc, manhattan



Discovery Communications, Inc. is an equal opportunity employer. Discovery is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the diverse and culturally rich communities that we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status or disabled status or, genetic information.

EEO is the Law

Pay Transparency Policy Statement

If you are an individual with a disability and need an accommodation during the application process, please send an email request to HR@discovery.com.

Qualifications



* 5+ years of experience in relevant field (digital media buying, performance media/marketing, direct response).
* Solid foundational understanding of media concepts, terminology, and bid-based buying models.
* Experience working with conversion tracking and mobile marketing attribution partners (such as Kochava) and also digital reporting tools (such as Google Analytics, Adobe) is required.
* Experience and understanding of paid social, programmatic, and SEM buying platforms (demand side platforms, Google Ads/AdWords, Facebook Business Manager, etc.) is required.
* Understanding of paid digital streaming and subscription ecosystem is a plus.
* Self-starter, highly motivated, positive demeanour, excellent communicator, and able to thrive in a fast-paced environment.
* Reasonable availability to respond to requests and monitor/optimize campaigns outside normal business hours as needed.
* Polished professional with excellent interpersonal communication skills.
* Strong analytics skills are a must.
* College degree required.
* Must have the legal right to work in the United States.

new york, nyc, manhattan

PI108610880