Scripps College Scripps College, North Columbia Avenue, Claremont, CA, USA
Nov 13, 2018Full time
PRIMARY PURPOSE/GENERAL DESCRIPTION: Under the supervision of the creative director in the Office of Marketing and Communications, the news and strategic communications coordinator administers the College’s media relations efforts and provides support for its strategic communications initiatives. The news and strategic communications coordinator is the primary contact for all media/press inquiries for the College. DESCRIPTION OF DUTIES AND RESPONSIBILITIES: ESSENTIAL FUNCTIONS: This information is intended to be a descriptive of the key responsibilities of the position. The list of essential functions below does not identify all duties performed by any single incumbent in this position. Perform other duties as assigned. Core Functions and Duties Serve as the College’s point of contact and manage incoming media requests on a variety of topics, coordinating responses and statements from relevant Scripps College faculty and/or staff. Consult with the creative director, faculty, students, and administration in coordinating responses to media and public relations inquiries that highlight the College’s curricular and extracurricular activities. Help plan, coordinate, and initiate pitches and press releases; tracks and measures the effectiveness of Scripps’ media relations activities; gathers information about the College for media-generated college rankings and surveys; assists with presidential and College-wide communications; and develops and executes plans to promote internally facing initiatives. Ensure that stories or segments being created by journalists align with the communications goals and objectives of the College. Monitor daily media reports from Cision, Trendkite, Google; report on, and make recommendations to editorial team on how to promote Scripps media coverage. Build and maintain targeted media lists, and establish and maintain effective relationships with media contacts locally, regionally, and nationally. Develop and maintain channels of communication with the key constituent groups of the College (faculty, research center leaders, administration, students, and alumnae) to assure constant information exchange. Compile media coverage reports and develop effective benchmarking processes and procedures to track, monitor, and measure all media activities. Provide ad hoc reports as needed for senior leadership team. Manage the news hub and related external communications content on the College website. Media Program Coordination Identify media opportunities and develop and assist in the development of strategic and tactical media relations plans for projects, events, and programs. Maintain faculty experts list, so that Scripps College faculty may be offered as experts on current news topics and issues. Develop and maintain faculty experts list to ensure accurate and timely flow of information for both responsive and proactive media connections. Oversee the distribution of press releases and coordinate all related communication. Participate in all communication and marketing area meetings to coordinate implementation of overall area strategies for positioning Scripps College and its messages. Participate in the Intercollegiate Public Relations Committee. Prep faculty and senior staff for interviews, and be present during interviews with journalists. Facilitate on-campus and off-campus interviews, securing shoot locations and coordinating logistics with media, Scripps College faculty and staff, facility services, and other College departments, as necessary. Liaise with journalists who attend Scripps Presents and other public events. Provide agreed-upon talking points to staff for queries from students, alumnae, parents, or donors. Web Content Management Manage all media relations related content on the Scripps College website, updating stories and information on the news hub and ranking page as necessary. Write, edit and place stories highlighting students, faculty, alumnae and donors, along with various educational programs offered by the College. Maintain high standards of quality and ensure that web content is timely, accurate, and delivers key organizational messages to appropriate constituencies. Occasionally create other content for various sections of the website; Editorial and Strategic Communications Services Develop media plans for College Commencement speaker, signature events series, and institutes. Plan, develop, and produce variety of written materials, including press releases, editorial opinion pieces, backgrounders, fact sheets, biographies, presentations, and video scripts. Maintain Scripps College web content on the Claremont Colleges Media Portal (typically, ensuring materials first posted on the College website are reposted there) Participate in bi-weekly editorial planning meetings. Compile information and updates for presidential communications and campus- and College-wide announcements. Lead communications and promotional efforts for internally facing initiatives. Develop and produce content for other College publications, where appropriate. Active support for the College’s Principles of Community and Principles of Diversity in the performance of job duties. REQUIRED KNOWLEDGE, SKILLS, ABILITIES: Individuals must possess knowledge, skills and abilities to successfully perform the essential functions of the position, or be able to explain or demonstrate how the essential functions will be performed, with or without reasonable accommodation, using some other combination of skills and abilities. Must possess superior communication and relationship-building skills, outstanding writing skills, and strong analytical skills. Ability to build and maintain effective working relationships with diverse constituents and handle all information with sensitivity, discretion, and solid judgment. Ability to exercise excellent judgment and sensitivity regarding priority and nonpriority stories. Ability to facilitate and coordinate media relations planning efforts from conceptual through implementation phases. Ability to analyze media relations effectiveness. Superior interpersonal skills to interact effectively and collaboratively with reporters, editors, faculty, alumnae, and students; to act as a liaison to other departments and organizations, and to motivate others. Ability to communicate effectively with third-party consultants (PR firms, video production crews, etc.) Excellent computer skills: MS Office, Outlook; Photoshop, WordPress knowledge a plus. Working knowledge of image file formats, how to crop, resize for various uses. Ability to determine, then establish, appropriate procedures and systems to accomplish broadly defined goals. Ability to proactively communicate with faculty, staff, and senior administration to ensure that media needs are being met. Ability to identify, analyze, and resolve problems as they arise and keep supervisors apprised of problems. Ability to use discretion in setting expectations for faculty and staff. Ability to work under time constraints and competing requests for services, and to set priorities which accurately reflect the relative importance of job responsibilities. Ability to work with minimal direction; to make independent judgments and/or decisions and to discern when action of a higher level is required. QUALIFICATION STANDARDS : EDUCATION & EXPERIENCE: Bachelor’s degree in journalism, communications, English/humanities, business/marketing, media relations, or any combination of education, training or experience that provides the required knowledge, skills and ability to perform the job. Demonstrated experience with media relations is required. Experience with metrics, public relations Experience with Cision, TrendKite, and other media content database systems. Experience in public relations protocols to create plans, timelines, and results for various media relations programs. LICENSES / CERTIFICATES: None. OTHER: HOURS & CLASSIFICATION AND STATUS: This is a regular, full-time, benefits-eligible, exempt position. The regular hours for this position are 8:00 a.m. to 5:00 p.m. Hours may vary due to needs of the College or department. SUPERVISORY RESPONSIBILITY: None. Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is quiet to moderate. Physical and Mental Requirements Ability to maintain good concentration level while dealing with interruptions; attention to details with emphasis on accuracy; capable of giving, receiving, and analyzing information, formulating work plans, and articulating goals and action plans. Sitting in a normal seated position for extended periods of time. Standing for extended periods of time. Reaching and extending hand(s) or arm(s) in any direction. Finger dexterity required to manipulate objects with fingers rather than the whole hand(s), or arm(s), for example, using a keyboard. Communication skills using the spoken word. Ability to see within normal parameters. Ability to hear within normal parameters. Ability to bend and stoop, for example, to file. Ability to move about. Ability to lift and carry short distances up to 20 lbs., for example to lift or move office supplies, files, books and packages. At-Will Employment Regular employment at the College is for no specified period of time; conditions and status of employment (hours, pay, title, duties, etc.) are subject to change at any time. Scripps College is an At-Will employer. Employees, and likewise the College, are free to end the employment relationship at any time, for any reason, with or without notice or cause, unless otherwise prohibited by law. Scripps College is an Equal Opportunity Employer and does not discriminate on the basis of race, color, creed, gender, religion, marital status, registered domestic partner status, age, national origin or ancestry, sexual orientation, gender identity, physical or mental disability, medical condition including genetic characteristics, or any other consideration made unlawful by federal, state, or local law.